My aspiration to build a career in the media industry led to my recent graduation with a Bachelor of Arts degree from the Manship School of Mass Communication. Throughout college, I found a new passion for realms of the media industry that didn’t always involve a camera.
As the Online Presence Strategist for Torapath Technologies, I have over 3 years of experience developing and executing digital marketing strategies and tactics that enable companies to reach their full potential. To do this, I work closely with each client to determine their needs, create scalable plans and then use conversion-driven processes to achieve their goals. Some of my primary skills and responsibilities include search engine optimization (SEO), search engine marketing (SEM), social media management/marketing, content distribution/blogging, videography, graphic design, HTML, website design/wire-framing, content management systems, email marketing, analytics/reporting, ad campaign creation and implementation for clients across all industries. My passion for this industry thrives from seeing the remarkable growth and prosperity that a well-rounded and planned out online presence can have on a company.
I embrace my love for all sides of the industry and value the professional experience I have gained from learning skills in journalism, public relations, marketing and digital advertising.