4 Digital Marketing Tips For Your Business In 2020

How is it already March of 2020!?

It’s mind-blowing to me to think back on all of the experiences that I’ve had in the last 10 years, both personally and professionally!  😲 

As I continue to grow in my professional career, I have come to realize that one of my favorite parts about working in this industry is developing strategies that are catered to each client to help them get the most out of their online presence. 

When it comes to marketing your business, a lot has changed in the last decade – and I mean A LOT! What worked 10, 5 or even last year is not guaranteed to work now when it comes to growing your business.

Here are some tips that I recommend anyone looking to market their brand or business online keep in mind:

Content, Content, Contenttttttt 🙌

Since the beginning of marketing times (if that’s a thing 🤣) coming up with a strategic plan for content has always been necessary, the only thing that’s really changed is how people interact and how people consume (which I discuss a little further below). But content must be a first and foremost goal, because how can you begin marketing your business without first developing the messaging?

Do your research and then do it again

It’s pretty common knowledge now that brands and businesses struggle with sharing content online that is both personal and sales-y. No one wants to feel like they are being sold to 24/7 which is why users expect personalized content that speaks to them when visiting a business’s website or social media. Take the time to research your prospects to know what resonates with them and then implement that into your content strategy.

Video and Voice

I’m sure you have heard times and times again that both video and voice is where the future is headed and that’s for a good reason! How people consume content is something every business needs to keep in mind when developing a strategy that increases your ROI.

The numbers, just like Shakira’s hips, don’t lie

shakira-hips-gifDo not underestimate the power of reporting! Though it may not sound fun, looking at the data is crucial to measuring the success of your efforts. Not to mention, with larger platforms like Google and Facebook consistently updating their tools the amount of information we have available for free about your target audiences and performance helps marketers make good decisions.

Bottom line: Put yourself in the shoes of your potential clients and customers. How do you find other businesses online? What do you like seeing on their websites and social media? And always keep in mind: people buy from people, not businesses.

Xoxo,

Mikay.

Reblog: Chosen By The Glow Up

I am so proud of one my best and truest friends, Haley, for taking on the new year head first and starting her own online devotional, The Glow Up. Check out her first post!

Xoxo,

Mikay.

The Glow Up

God is about to do something new.

— Isaiah 43:19

Wow. I cannot believe it is already 2020 and we are stepping into not only a new year, but a new decade. The beginning of the year is always fun and refreshing because we have the mindset “new year, new me.” We make tons of goals and resolutions and for some it is finally an excuse for us to begin evolving into a better version of ourselves. Unfortunately, as the month goes by, we start slacking on our goals and for some, we even give up on them until the next year rolls around. Can I let you in on a secret? With God, EVERY morning is like the New Year. No matter how many times I have broken a promise to God, failed to control my temper around loved ones, or…

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“All the world is my school and all humanity is my teacher.” ― George Whitman

Mikala Morgan's Complete Digital Marketing Course Certificate

Ironically, graduating college made me fall in love with learning again. I like to think of the phrase “learning something new everyday” tactically. The world is now my school and I’m loving every minute of it. 

With that being said, I am so thankful that I work for a company who puts continued education and interdependence first. I recently completed the Complete Digital Marketing Course on Udemy and would highly recommend it to anyone who is passionate about staying up-to-date on digital marketing trends.

 

 

*Re-Blog!* “6 Amazing Destinations That Are Perfect For Women Traveling Alone”

I’ve always embraced having my own opinions about every persona across the U.S. & abroad (despite some backlash) and traveling alone is something I cannot wait to experience one day!

Deuteronomy 31:6 “Be strong and courageous. Do not be afraid or terrified because of them, for the LORD your God goes with you; he will never leave you nor forsake you.”

With that being said, this blog post by Izabella Zaydenburg, has been such a blessing in my life!

As I write this, I’m dangerously in the throes of wanderlust.

I say “dangerously,” because it’s the first of the month tomorrow and my rent is due within 24 hours. The only kind of travel I can afford is on Pinterest boards and in magazines.

Yet, I’m dying to travel. I live for long flights, meeting new people and trying as much new food as I can shovel into my mouth. I’m also all about doing it alone.

Adventuring alone, especially as a woman, gets a bad rap. Don’t get me wrong, there are certain parts in the world I wouldn’t recommend traveling to solo, regardless of your gender. However, the amount of negative media surrounding solo female travelers is enough to put me off leaving town ever again.

According to the first “Taken” movie, every cute guy with an accent is out to get us, right? Not quite. In fact, there are tons of places in the world that are safe for solo ladies.

Going on an adventure with just your own two feet to keep you company is just as fun as going in a big group. Renew your passports, ladies, because it’s time to book some flights.

If you want to party, head to Phuket, Thailand.

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Hard partiers might tell you Ibiza is the place to go for a good time. Unless you want Justin Bieber-level crowds, your best bet is a place that’s just as known for its relaxation as it is for its party scene: Phuket.

Phuket is Thailand’s largest island, home to five-star resorts, stunning beaches and, of course, an unrivaled party scene. Go bar-hopping with friends you make earlier in the day, or make new ones at one of the many clubs.

Also, don’t forget to try the street food. Your life will change.


If you’re looking to splash out, try Reykjavik, Iceland.

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One of the scariest things about traveling alone is not being able to communicate with any of the locals. Plus, my awkward inner voice is terrified of insulting the locals because I’m not fluent in the native tongue. Iceland, thankfully, eases all those fears.

On top of being absolutely beautiful, most Icelandic residents speaks near-fluent English. If you’re not much of a nightlife junkie, Reykjavik (and all of Iceland, really) boasts hundreds of day tours paying homage to the majestic landscape of the country.

Crime is practically nonexistent here. Hear that, America?

The one caveat? Iceland is f*cking expensive. Your dining options range from “fancy as hell” to “three Michelin stars.” All those cool Nordic spa treatments will run you a pretty penny, too. What did you expect from the fourth most expensive country in the world?


If you’re looking for an adventure, New Zealand is your best bet.

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For ladies who want to create their own “Lord of the Rings” epic, New Zealand is the place to do it. The variety in landscape — from volcanoes, to beaches and hills — makes it easy for even the pickiest female backpacker to find her happy place.

No need to splurge on a five-star resort here. The country has tons of hostels, which are perfect for meeting fellow solo travelers. You also don’t really need a car to get around, either. New Zealand is built for backpackers and even has devoted bus routes for the ultra-adventurous.

The only problem? Getting there. If you’re traveling from the US, it’s whole day’s worth of flying.


If you’re craving yoga time, hop a flight to Costa Rica.

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If you’re uninspired by your local studio and want your sun salutation to actually have the sun as a backdrop, drop by Costa Rica.

This tropical paradise has a great mix of activities, regardless of what you’re in the mood for. Head to the beach, the jungle or the bustling city life of San Jose.

Plus, Costa Rica is equipped for tourists (even the ones traveling solo). You’re likely to meet other fellow yoga junkies at one of the many retreats in this Central American country, or other beach bums on their way to a bit of R&R.


If you want to find yourself, get your “eat, pray, love” on in Bali, Indonesia.

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The best part about traveling to Bali isn’t the beautiful temples, awesome beaches and more yoga than you know what to do with — it’s the inexpensiveness. For real, you can get a beer for less than two bucks, a bottle of wine for around $12 and an apartment for around $170 a month.

BRB, moving there immediately.

But, really, there’s a reason virtually every girl getaway I plan mysteriously segues into a conversation about how much I want to go to Bali. It’s full of young backpackers and there are plenty of resorts, if you want to go the expensive route.


Stockholm, Sweden is perfect if you’re thirsty for style.

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Ask any true fashionista, and she’ll tell you Sweden has hands-down the best street style of any country. There’s a reason so many models are from here: The country is filled with beautiful people and even prettier fashion.

Even if you’re not much of a street style guru, Stockholm boasts stunning architecture, excellent food (ever tried gravlax?) and was named one of the top 5 happiest places on Earth in the World Happiness Report.

Additionally, most people here speak English, which makes befriending locals way easy. Like most of Scandinavia, it’s one of the safest places in the world, so no need to always be looking over your shoulder.