I have over 6 years of experience in the digital marketing realm as the Online Presence Strategist for Torapath Technologies, where we enable businesses across all industries to reach their full potential utilizing digital tools.
Our focus is results-driven and strategy-based. My passion for the ever-involving digital industry continues to grow on a day-to-day business.
Some of my day-to-day responsibilities include:
Search Engine Optimization (SEO)
- Optimizing websites using on and offline strategies and tactics to rank higher in search engines.
Search Engine Marketing (SEM)
- Creating and implementing targeted paid ad campaigns using PPC, CPC and localized programmatic display.
Social Media Management + Marketing
- Planning and creating strategic social media game plans for clients across all platforms both organic and paid.
Content Distribution + Blogging
- Writing and optimizing blog and website copy.
Videography
- Shooting and editing promotional videos to be used online for websites, social media and paid campaigns.
Graphic Design
- Designing graphics for websites, social media and ad creatives.
Website Design + Development
- Wire-framing, assisting with brand style guides and web design for both static (HTML) and content management systems.
Email Marketing + Distribution
- Planning and building out automated custom email newsletters that integrate with websites and can be managed through marketing automation platforms.
Analytics + Reporting
- Creating and sending out automated reports to clients based on KPI to show ROI.
Technical skills:
- Google Analytics
- Google Ads
- Google Search Console
- Adobe Creative Cloud
- HTML
- WordPress
- Squarespace
- Wix
- Privy
- MailChimp
- SendGrid
- Zapier
- SEMRush
- SpyFu
- Crimson Hexagon
- Trello
- Social Media
- Facebook Business & Ads Manager
- YouTube
- Quickbooks
To view examples of my past Video and Design work, click below.
Certifications
MIKALA MORGAN 